Introduction of Metahuman
Metahuman also known as virtual humans or digital humans, are virtual characters created using digital technology such as graphics, game engines, and artificial intelligence (AI). These characters are becoming increasingly popular due to their ability to look and communicate like real people. And to interact with people both in virtual and real worlds. They are being used in a variety of ways, including as virtual assistants, spokespeople for brands. And even as celebrities with their own social media following. As technology continues to advance, it is likely that we will see an even greater use of metahuman in advertising and marketing.
The popularity of metahuman has greatly increased due to the rise of the metaverse. This virtual world combines virtual and real elements. The metaverse allows people to participate in a more immersive and interactive virtual reality. As the technology behind the metaverse has advanced, so too have the capabilities of metahuman.
Metahuman is widely used in advertising, and they can now be virtually indistinguishable from real humans in fast-paced ads. This makes them a valuable option for brands seeking to create engaging and memorable advertising campaigns. As technology improves, we can expect to see more creative and innovative uses of metahuman in advertising and marketing
Virtual humans are increasingly being used as models and influencers on social media. They are often more effective in these roles than real people. The initial cost of producing and developing metahuman may be high. However, more and more companies are turning to metahuman to avoid the risks associated with using real human models. These risks include the possibility of damaging the brand’s image due to an incident or accident.
In many cases, the public may not realize they are interacting with a metahuman unless they are told. Even if they are aware, they are likely to approach the virtual human with curiosity rather than alienation or repulsion. Overall, metahuman are a promising and effective option for advertising and marketing campaigns.
Advertising and Marketing
(source: https://www.virtualhumans.org/)
“Metahuman in Advertising and Marketing” refers to the use of virtual humans, or metahuman, in advertising and marketing campaigns. Metahuman are digital characters created using a combination of digital technology, graphics, game engines, and artificial intelligence (AI). These virtual characters are designed to look and communicate like real people, and can interact with people both in virtual and real worlds. They are becoming increasingly popular in advertising and marketing due to their ability to effectively engage and connect with audiences.
Metahuman are actively being utilized in various ways in advertising and marketing, including as virtual assistants, brand spokespeople, and even as celebrities with their own social media followings. They offer the advantage of being able to express themselves without limits and without the risk of privacy issues. With proper care and management, they have the potential to be as successful and lucrative as any top human actor, particularly in attracting customers from the MZ (millennial and Gen Z) generation.
The use of virtual humans in advertising and marketing is expected to significantly increase in the coming years, with estimates predicting that marketing costs for metahuman will rise from $8 billion in 2019 to $15 billion in 2022. Additionally, the scale of virtual influencers using metahuman is expected to grow significantly, from KRW 2.4 trillion in 2021 to KRW 14 trillion in 2025. This rapid growth in the use of virtual humans in advertising and marketing demonstrates their increasing popularity and effectiveness.
Advantages of Metahuman
There are several advantages to using digital humans, or virtual humans, in the entertainment industry. Here are a few:
Metahuman problems in entertainment
There are several potential problems that could arise in the use of metahuman in entertainment. One potential issue is the cost of producing and developing metahuman. While the initial cost of creating a metahuman may be high, this could be offset by the potential for long-term profitability if the metahuman becomes popular and successful. However, there is also the risk that the metahuman may not be successful, in which case the initial investment may not be recouped.
Another potential problem is the issue of intellectual property and ownership. If a metahuman is created by a company or individual, who owns the rights to the metahuman and its likeness? This is an area that is still largely untested and unresolved. And it will likely require further legal clarity in the future.
There may also be ethical concerns around the use of virtual human in entertainment. For example, some people may argue that the use of virtual human in entertainment is dehumanizing or unethical, as it involves creating digital versions of people that may be controlled and manipulated by others. Additionally, there may be concerns around the potential for metahuman to be used to spread misinformation or propaganda, or to exploit vulnerable individuals or groups.
Overall, while metahuman have the potential to be a valuable and innovative tool in the entertainment industry. It is important to carefully consider the potential problems and ethical concerns that may arise in their use.
The potential future
There are several potential directions that the use of metahuman could take in the future. Metahuman will likely continue to be used in advertising and marketing. They may potentially become even more prevalent and sophisticated as technology advances. They may also be used more widely in the entertainment industry, including in film, television, and music.
Metahuman may become more integrated into our daily lives. They could potentially be used as virtual assistants or customer service representatives, or even as companions or therapists. They may also be used in education and training, or as virtual tour guides or museum curators.
It is also possible that virtual human will be used in a variety of other industries, including healthcare, finance, and transportation. For example, virtual human may be used to provide virtual consultations with doctors or financial advisors, or to assist with customer service in the transportation industry.
Overall, the potential future applications of metahuman are vast and varied. We will likely see them being used in a range of different industries and settings in the coming years. As technology advances, it is possible that metahuman will become even more sophisticated and lifelike. Their capabilities and potential uses will continue to evolve.
FAQs
Q. What are metahuman?
Metahuman are digital characters created with technology, AI, and graphics to look and act like real people, used in advertising, marketing, and entertainment.
Q. How are metahuman used in advertising and marketing?
Metahuman serve as virtual assistants, brand representatives, and social media influencers to engage audiences effectively in advertising and marketing.
Q. What are the advantages and potential problems of using metahuman in entertainment?
Advantages: Longevity, flexibility, consistency, and cost-effectiveness. Potential problems: High initial costs, ownership and ethical concerns.
