AIA Life unveiled 'AI Sonny,' an artificial intelligence (AI) 'sibling' of Tottenham Hotspur's Son Heung-min. The reveal took place during halftime at the match between Tottenham and a K League team at Seoul World Cup Stadium.
In collaboration with DeepBrain AI, a leading video synthesis company, AIA Life implemented the AI Human solution, 'AI Sonny.' AI Human utilizes deep learning-based voice and video synthesis technology, along with natural language processing, to digitally recreate real individuals as virtual beings.
As AIA Life's AI-based spokesperson, 'AI Sonny' has played a significant role in engaging and educating customers, insurance agents, and partners, contributing to the enhancement of physical, mental, and environmental well-being.
Nelson Chong, CEO of AIA Life, expressed his excitement, stating, "I am delighted to see AI Sonny, the digital sibling of AIA Life's ambassador Son Heung-min, make its debut. We anticipate that AI Sonny will significantly contribute to raising awareness of the company's mission to support 'healthier, longer, and better lives' by helping AIA Life interact with people nationwide and positively impact local communities."
Sonny(Son Heung-min) shared his enthusiasm, saying, "I am pleased to have an AI sibling to deliver personalized messages to AIA Life's customers. I share the company's values and the spirit of supporting individuals in their pursuit of a healthy lifestyle. Being the ambassador for such a company fills me with great pride."
Hwang Ji-ye, Head of Marketing at AIA Life, expressed pride in the collaboration with Tottenham Hotspur as the global main partner and ambassador Son Heung-min. She emphasized the initiative to bring such experiences into daily life and announced plans to innovate new ways of directly interacting with customers, agents, and partners using AI Sonny.