How BMW is training a global workforce

Web-based training | Internal broadcasting announcers | car expert visualization
HR Team
BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.
Number of employess: 118,909
Automotive industry
Munich, Germany

CES Innovation Awards Winner

Key Results
5 days
of saved time per video
50+ Languages
Easily communicate in German & English
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The challenge

The BMW team encountered obstacles when creating eLearning videos using traditional methods and course creation tools. The high demand for eLearning videos surpassed the team's production capabilities, causing existing video creation processes to impede the agility of the teams and BMW's high-tech, high-touch philosophy. These challenges included:

  1. Time & money: The traditional video creation process is time-consuming, costly, and not scalable.
  2. Flexibility: Existing authoring and video editing tools lack flexibility in terms of content production speed and translation.
  3. Translation: Localizing content is time-consuming, costly, and difficult to scale for all relevant BMW markets.
  4. Consistency: Standardizing learning content becomes challenging at scale, particularly with frequent curriculum updates.

To overcome these challenges, the BMW team searched for innovative solutions that could create high-quality content at scale and integrate with existing authoring tools. They found that AI Studios was the best fit, aligning with BMW's ambitions for innovation and technology leadership.

The solution

The BMW HR team was able to quickly implement AI Studios into their eLearning video production process thanks to the platform's streamlined onboarding process, which only required one day of training. With AI Studios, HR team is able to create various types of Web-based training, Internal broadcasting announcers, and car expert visualization. Some of the features that the team values most include:

  1. Ease of use: The platform is user-friendly and includes all necessary video editing features, eliminating the need for additional tools.
  2. AI Avatars & Voices: 50+ diverse AI avatars and 100+ AI voices provide an easy way to create engaging, relatable video content without the need to hire actors or record voiceovers.
  3. Flexibility: Created videos can be easily updated at any time without needing to start from scratch.
  4. Localization: AI Studios can generate videos in over 100 languages and accents, enabling the team to reach new countries without having to leave their desks.
  5. Cost-efficiency: Compared to hiring actors, studios, and video equipment, AI Studios is cost-efficient, flexible, and scalable.

"I appreciate your cooperation in AI video production. I was satisfied because AI Studios allows us to create quality video contents so much easier than we thought." - BMW

The results

The BMW team was able to streamline their creating content by using AI Studios templates, which include Web-based training, Internal broadcasting announcers, and car expert visualization. This has led to significant improvements, including:

  1. Video content production speed: BMW saves an average of 5 days per video compared to other authoring and video creation tools.
  2. Localization: The team is able to create video content that reflects the diverse, international audience it serves.
  3. Standardization: Using AI Studios templates, the team is able to maintain the quality and visual design of the videos, making it easier to scale consistent and standardized content across +50 countries.
  4. Organizational transformation: AI Studios brings novelty and innovation to BMW's eLearning content, resulting in increased learner engagement and contributing to the overall digitalization strategy of the company.