5 Steps to a Successful Marketing Video Generation Strategy

Updated on
July 19, 2024
April 27, 2023

Automation has been a game-changer in the marketing industry for decades, but with the advent of generative AI, marketers can now take automation to a whole new level—by creating content from scratch.

Generative AI allows you to quickly generate unique content (copy, images, etc.) that is personalized and tailored to your target audience while adhering to brand guidelines and tone of voice. And what better way to learn about generative AI than from the AI itself? I asked outstanding marketer who integrates new technologies into his video marketing strategy exactly that.

Step 1: What is generative AI and why are outstanding marketers crazy about it?

Outstanding marketers: “Generative AI is a type of Artificial Intelligence technology that enables machines to autonomously generate content. It uses advanced algorithms and deep learning processes to create content without the need for manual input. Generative AI is an incredibly powerful tool that can be used to generate any type of digital content, including text, images, and even video.”

With this simple example, you might already be thinking about how you could use generative AI to improve and expedite your content creation process. It could create personalized ad copy, generate blog posts. Above all, you can create the most effective video content for marketing. It's a dream for marketers to be able to easily produce marketing videos.

Step 2 : Marketing Videos are generated automatically (DeepBrain AI + Jasper)

But don’t worry; you can also generate content automatically. In this article, we’ll cover the basics of generative AI and how it’s being used by marketers, the importance of the prompt, and 5 steps to put it to use.

- With Jasper, you can write your marketing copy

- With DeepBrain AI, you can generate AI human videos based on text.

By harnessing the power of these tools, you can create engaging and effective marketing videos in instantly.

Step 3 : How to create content with AI tools in more detail

First, sign up for Jasper and create yourcopy. (Note that Jasper currently offers a 5-day free trial.) Jasper can writean overview of your topic and generate AI-written content based on yourrequest. Using ChatGPT, it can produce very high-quality writing.

Once you have your copy written by Jasper, all you have to do is input it into DeepBrain AI. Choose one of the templates provided by DeepBrain AI, then insert your pre-written copy. Click the Export button to create your video, and voila! You now have a very cool AI Human Video.

It’s that simple to create content with these powerful AI tools. By harnessing the power of Jasper and DeepBrain AI, you can quickly and easily generate high-quality marketing videos that engage and captivate your audience.

Step 4 : Why I like Jasper AI and DeepBrain AI

Jasper AI is a direct competitor to Writesonic and offers over 50 copy writing templates, including blog introductions and storytellers. The platform claims that its artificial intelligence is trained by “the world’s best SEO and Direct Response Marketing experts” to write original and creative content. Jasper AI can create SEO-ranked content, produce copy variations to boost social media ad conversions, and translate copy into over 25 different languages.

In October 2022, Jasper raised $125 million at a $1.5 billion valuation. According to its CEO Dave Rogenmoser, Jasper generated $45 million in revenue in 2021 from over 70,000 customers.

Some of the pros of using Jasper AI include the ability to organize multiple projects into different folders, enter human-like prompts to generate your desired output, and an API for developers to integrate the product into their tech stack. However, one con is that the subscription plans can be pricey.

On the other hand, DeepBrain AI is an AI video generator that I highly recommend. Its AI Studios has a hyper-realistic Avatar and offers superior quality among AI video SaaS. You can easily produce a video by simply typing a script. Creating an AI video is even easier with its chroma key function and ppt to video function. You can even try it out for free. 2022 and 2023 CES award-winning products have very high quality.

To create an AI video with DeepBrain AI Studios, first select your AI presenter from the more than 12 avatars provided for your AI films. The platform supports over 80 TTS languages and native AI avatars. Next, enter your AI video script. The platform also has a ChatGPT function that can automatically generate scripts for you. Finally, create your AI video and then download, stream or translate it.

Step 5 : Time, Cost, and Resource Saving

Using generative AI to create marketing videos can significantly reduce the time, cost, and effort involved in the process. This frees up resources and allows us to focus on other marketing tasks, increasing our productivity. By harnessing the power of generative AI, anyone can become an outstanding marketer.

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