Reshaping the Media Industry with AI Technology

France TV

France Télévisions (French pronunciation: ​[fʁɑ̃s televizjɔ̃]; stylized since 2018 as france·tv) is the French national public television broadcaster. It is a state-owned company formed from the integration of the public television channels France 2 (formerly Antenne 2) and France 3 (formerly France Régions 3), later joined by the legally independent channels France 4 (formerly Festival), France 5 (formerly La Cinquième) and France Info.France Télévisions (French pronunciation: [fʁɑ̃s televizjɔ̃]; rebranded as france·tv in 2018) is the national public television broadcaster of France. It is a state-owned company that was formed by integrating public television channels France 2 (formerly Antenne 2) and France 3 (formerly France Régions 3). Later on, they also acquired France 4 (formerly Festival), France 5 (formerly La Cinquième), and France Info.

FranceTV Lab and DeepBrain's AI Collaboration

In 2023, FranceTV Lab partnered with DeepBrain, a top AI Avatar and video synthesis company, to revolutionize sports broadcasting. Together, they introduced cutting-edge solutions at the French Open event using their AI avatars, showcasing an array of fascinating technological advancements in both French and English. This collaboration demonstrated the immense potential of AI within sports broadcasting, paving the way for a future where media experiences are immersive, inclusive, and technologically advanced.

Exploring Immersive Tennis & AI

The Innovation Department and Sports Department of France Télévisions collaborated to showcase a series of prototypes under the theme "Immersive Tennis & AI." These prototypes were presented at the 2023 edition of the RG Lab in partnership with the French Federation of Tennis, France Télévisions' Digital Department, and other technological partners. They featured a blend of advancements in artificial intelligence, motion capture, and volumetric video, and were accessible across multiple platforms and displays.

Virtual Assistant: Unveiling AI Avatars and Generative AI

France Télévisions partnered with DeepBrain AI to explore the frontiers of generative AI and avatars. They employed an AI Avatar to deliver presentations in both French and English at the RG Lab, showcasing the latest innovations and demonstrating how AI is reshaping the media landscape across Europe and the world.

Elevating Sports Broadcasting with AI at the French Open

FranceTV Lab partnered with DeepBrain AI to use AI-driven avatars to showcase innovative features at the French Open, including real-time translation and interactive engagement with sports news. This partnership demonstrates the potential for AI to reshape the media industry and elevate sports broadcasting to new heights. As AI continues to evolve, collaborations like this are paving the way for a future where media experiences are immersive, inclusive, and technologically advanced.