Mondelez's 3D Avatars & AI Integration


Mondelez International is a company that produces an impressive selection of well-known chocolate, cookies, biscuits, gum, confectionery, and beverage products.

Mondelez International produces many well-known brands, including:

  • Cookies, crackers, and candies: Belvita, Chips Ahoy!, Oreo, Ritz, TUC, Triscuit, Nabisco, LU, Club Social, Sour Patch Kids, Barny, Peek Freans, and Tate's Bake Shop cookies
  • Chocolate: Milka, Côte d'Or, Toblerone, Cadbury, Green & Black's, Freia, Marabou, Fry's, Lacta, and Alpen Gold
  • Gum and cough drops: Trident, Dentyne, Chiclets, Halls, and Stride
  • Other: Tang powdered beverages

These brands are part of Mondelez International's commitment to elevating user experiences by fusing creative visual elements with cutting-edge AI technology.

In a competitive market, where many brands compete for consumer attention, Mondelez stands out by taking an innovative approach to improving user experiences. One such initiative involves transforming the iconic "Chips Ahoy!" chocolate chip cookie into a dynamic 3D avatar. Using Gen AI solutions, Mondelez aims to maximize the potential of this character and provide users with a more enjoyable interaction. This endeavor involves integrating the cookie character with DeepBrain AI solutions and delivering it as a conversational service through AI kiosks.

Creating 3D Avatars Using Gen AI

Mondelez began its efforts by reimagining the beloved "Chips Ahoy!" chocolate chip cookie as a captivating 3D avatar. Generative AI solutions played a pivotal role in this imaginative process, enabling Mondelez to bring a cherished treat to life. By harnessing the capabilities of Generative AI, Mondelez successfully crafted an avatar that piqued curiosity and offered fresh avenues for interaction.

Amplifying Engagement Through DeepBrain AI

The success of Mondelez's journey from transforming a chocolate chip cookie into a dynamic 3D avatar to integrating DeepBrain AI solutions within AI kiosks highlights the brand's commitment to innovation and technology. By merging creative visual elements with cutting-edge AI technology, Mondelez has successfully offered users a unique and immersive way to interact with their beloved product.This multi-faceted approach not only demonstrates AI's potential in marketing but also sets a precedent for brands aiming to establish stronger customer connections through innovation and technology. Mondelez's approach shows that the possibilities are endless with the advancement of AI technology and encourages brands to continue exploring and pushing the boundaries of what is possible.