This article is for people who want to make the most of AI video for marketing. It shares real-life examples to give useful ideas. AI is changing how marketing works, and seeing how it has helped other businesses can be inspiring.
The Rise of AI Marketing
AI is making significant strides in the marketing industry, revolutionizing the way businesses engage with their audience. As AI technology continues to advance, we can anticipate witnessing even more innovative applications in marketing.
According to Gartner,
By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated, up from less than 2% in 2022.
The impact of AI in marketing is undeniable, and its potential for reshaping the industry is truly exciting. Let's explore the fascinating world of AI video editing and its pivotal role in the future of marketing.
What is AI Video?
AI video refers to a type of video content that is generated or manipulated by artificial intelligence. It can be created entirely from scratch using AI algorithms, or it may begin with an existing video clip that is then processed and transformed through computer-based AI manipulation. The use of AI in video editing opens up new possibilities for creating unique and engaging content with automated processes, making it an exciting frontier in the world of video production and marketing.
AI Video Editor in Marketing
The use of AI marketing tools has become prevalent across various industries, enabling companies to enhance their business, brand promotion, and even create AI-powered infographics.
AI video platforms, such as AI Video Generator, leverage advanced AI technology to make automated decisions based on collected data, allowing them to analyze and interpret market trends that are then integrated into effective marketing strategies.
These platforms play a vital role in creating personalized content for customers. For instance, a sports clothing company can use AI Studios, an AI-powered video platform, to generate videos tailored to customers' individual style preferences using the data they have accumulated.
The AI video generation platforms facilitate the creation of content with narration, images, and text, enabling customizable branding, social sharing, and video marketing campaigns. They come equipped with a diverse range of templates, and AI assists in generating scripts, managing social media scheduling, and creating content – all supported by valuable data on best practices and market trends.
This synergy of AI-driven tools, such as AI Video Generator and AI Studios, with marketing efforts empowers businesses to engage their audience more effectively and stay ahead in the competitive market landscape.
Advantages of AI Video Upscaling for Marketing
AI-powered video marketing offers automation capabilities that streamline various processes, saving time and effort for marketers. With AI algorithms handling tasks such as video editing, transcribing, and captioning, the production process becomes faster and more efficient. Automation also enables the generation of personalized video content at scale, which can be crucial in engaging a diverse audience.
2. Personalized Content:
AI video allows brands to create highly personalized content tailored to individual viewers. By analyzing user data, preferences, and behaviors, AI algorithms can deliver targeted video ads and recommendations, enhancing the overall user experience. Personalization fosters a stronger emotional connection between the brand and the consumer, leading to increased engagement and brand loyalty.
AI video marketing can be cost-effective in various ways. Firstly, automation reduces manual labor and the need for large production teams, optimizing resource allocation. Secondly, personalized content ensures that marketing efforts are directed towards the most relevant audience segments, reducing unnecessary expenses on broad-reaching campaigns with lower conversion rates. As a result, brands can achieve better ROI on their marketing investments.
AI Video Marketing Case Studies
1. Meet Lenovo Partners, DeepBrain AI
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, Lenovo is developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, Lenovo is also leading an Intelligent Transformation to create better experiences and opportunities for millions of customers around the world.
Lenovo teaming up with Nvidia and DeepBrain AI to offer cost-effective, round-the-clock virtual assistants to reduce the strain on human customer service providers. For businesses, this addresses the issues of labour shortage and long wait times for customers.
Introducing the AI clerk kiosk, a revolutionary customer interaction solution based on artificial intelligence. With real-time conversational abilities, this cutting-edge technology utilizes natural language understanding (NLU) and speech recognition (STT) to engage customers seamlessly. From car dealerships to retail stores and coffee shops, the AI clerk kiosk offers personalized and efficient service through scenario-based chatbot functions, making customer interactions more natural and enjoyable. Embrace the future of customer engagement with AI clerk kiosk, where artificial intelligence meets exceptional user experiences in diverse business settings.
2. Meet Microsoft Build Technical Partners, DeepBrain AI
DeepBrain AI has been selected as a major startup partner for Microsoft Build. Among many global tech startups, DeepBrain AI has been selected as a major partner. Microsoft Build is Microsoft's annual developer event, where Microsoft's top developer (CTO) and key developers gather to discuss tools and platforms for building product solutions.
Microsoft partners with DeepBrain AI to revolutionize digital customer interactions. DeepBrain AI's AI Human solution bridges the gap between enterprises and customers, providing a natural and personalized experience. Their Conversational AI and Non-Conversational AI offerings cater to customer-facing services and script-to-video applications, respectively. Together, they're shaping the future of digital engagements with human-like interactions.
3. DeepBrain is on the NVIDIA Inception Premier Showcase
Nvidia's Inception Program was created to support startups making exceptional advances in the fields of artificial intelligence and data science. Award winners are announced at Nvidia's GTC Conference. As of March 2018, there were 2,800 startups in the Inception Program. As of August 2021, NVIDIA Inception has surpassed 8,500 members in 90 countries, with cumulative funding of $60 billion (USD).
DeepBrain AI, a leader in AI computing technology, gained international acclaim at "NVIDIA GTC 2022." The conference, hosted by NVIDIA, featured 500+ live sessions on diverse topics like AI, data science, and robotics.
DeepBrain AI's Chief Technology Officer, Kyung-Soo Chae, presented the "Toward Real-Time Audiovisual Conversation with Artificial Humans" theme, showcasing their groundbreaking technology for seamless video and voice-based communication.
The event solidified DeepBrain AI's position as an innovative force in the AI industry, driving advancements in artificial intelligence applications.
As the future of marketing unfolds, AI video will be a game-changer, revolutionizing how brands connect with their audience. By embracing this technology, brands can cement their position as industry leaders, deliver exceptional customer experiences, and stay ahead of the competition. The time to harness the power of AI video is now the gateway to elevating your brand to new heights.
Q: Can AI Video Editor Platforms be Integrated with Existing Marketing Strategies?
Yes, AI video editor platforms can be seamlessly integrated with existing marketing strategies. These platforms often come with various templates and tools that align with different marketing goals, making it easy for businesses to incorporate AI-generated videos into their campaigns.
Q: Which Industries Can Benefit from AI Video Generator?
AI video editor platforms have broad applications across industries. From e-commerce to entertainment and education, any business that utilizes video content for marketing or customer engagement can benefit from the advantages offered by AI video editing technology.